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Scott Deming North Carolina
Photo of Scott Deming

Scott Deming is a highly accomplished senior executive with more than 30 years of success within agriculture, franchising, restaurants, food & beverage, not-for-profits, automotive, healthcare, retail, pharmaceuticals, utilities, visitor and tourism, financial and professional services, insurance, technology, distribution, manufacturing, and real estate. He leverages extensive brand development and strategic planning experience to improve an organization's standing while implementing innovative solutions to support growth. Scott has proven his ability to build and motivate teams while developing unparalleled customer experience, innovation and leadership initiatives with his internationally acclaimed keynote presentations, training sessions and consulting arrangements.

Scott works with companies spanning any industry with current clients including Kansas Hospital Association, Canadian Association of Fairs & Exhibitions, Daikon Heating & Cooling, New Balance Athletic Shoe Inc., McDonald's of Russia, Hershey Foods, Pfizer, Delta Airlines, Verizon Wireless, General Motors, Farm Credit Bank, AT&T and PriceWaterhouseCoopers.

Scott works closely with clients to identify core requirements and develops solutions with an emphasis on culture transformation, employee motivation and engagement, and corporate goal attainment, drawing on 30+ years of corporate experience. Key indicators of his success are represented by his training and workshop sessions that have been considered so impactful, that The Vision Council issued CXO Certification to all attendees.; his consultancy input to a national manufacturer recognized in supporting the company's achievement of record sales figures; and assisting a Verizon Wireless subsidiary franchisee with customer service improvements which resulted in an 80% increase in sales.

From 1986 to 2003, Scott managed his own advertising company, establishing Deming Advertising and building a client portfolio prior to a company merger in 1991. By 1993, Scott had negotiated a buyout and returned his company to standalone status, rebranding the business as Ryan Communications Inc. He worked with B2B and B2C companies to formulate advertising solutions and grew the business to 70 employees and $30 million in annual revenue. His clients included Mom & Pop businesses and companies such as Benjamin Moore Paints, The Scotts Company, Bryant, Carrier, TroyBuilt, and Oki Data.

In addition to his executive career, Scott is President and Chair of Safe & Sound with Amaya; Founder and former Board Member of Service Nation / Service Roundtable; and former Board Member with Leukemia & Lymphoma Foundation. He has also served as an Advisory Board Member with United Way, American Heart Association, Salvation Army, Children's Cancer Foundation, and Upstate Medical. He has also served as an advisor and lecturer on the topic of Career Development at various Universities and an advisor and mentor at prison engagements. Proving his thought leadership, Scott regularly contributes to blogs and magazines. He has published articles in media including Inc. Magazine, Entrepreneur, Boston Globe, Sales & Service Excellence, and the Huffington Post.

Scott is a confident and prolific public speaker. He has spoken at national leadership retreats, global leadership, sales and customer events, and user conferences. Scott has been interviewed for Fox News and national radio shows and has participated in live radio Q&A.


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  • Perceptual Reality - This keynote speaks to product marketing and branding, allowing companies to ascertain the difference between what is being sold, and what customers hold as expectations for your products and services. Perceptual Reality includes many examples of reality vs. perception with concrete details to help you translate the message to tailor fit your company's needs. There are many dangers that lie within assumptions, especially in an aggressive marketplace. Scott's keynote will help you reach potential consumers with a keen eye towards meeting and managing their expectations.

  • Powered By Purpose - If you feel your mission statement has lost its place as the guideline in your organization, Powered by Purpose can help you steer back on course. This keynote focuses on strong leadership and teamwork and challenges the audience to investigate their personal values and the place they hold in making daily decisions. Each small decision drives a company's purpose. Organizations passively choose their course of action every day, but an organization that is Powered by Purpose is actively engaged to hold true to the course.

  • Creating The Ultimate Customer Experience - We have all heard the common tilt towards customer service based communications, but companies very rarely align their staff to meet the consumer's expectations. Creating the Ultimate Customer Experience involves serving as a loyal evangelist to your brand, and the products and services that support the organization. Scott's keynote will help you bust through the common rhetoric and jargon to really determine your brand: who you are, what you do, and what you sell. From here, your team will learn to connect with customers like never before while creating the opportunity to build a cult following within your industry.
Powered by Purpose The Brand Who Cried Wolf
Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life! The Brand Who Cried "Wolf": Deliver on Your Company's Promise and Create Customers for Life

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