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Joe Rotella, SPHR Ohio
Joe Rotella

Joe Rotella, SPHR, is "...something of a one-man think tank, has been doing more innovative things with the internet than anyone I've met yet." (Bob Scott, Editor, Accounting Technology, April 16, 2009)

With over 20 years of web/application design and development experience, Joe Rotella is the CTO of Delphia Consulting and leads their Usability / Web Design & Development Practice. His team is responsible for the design of several government sites including Chicago's tourism site and the Las Vegas city site and many private sector sites, including Weiser LLP and GBQ.

He is in demand as a speaker, presenting on usability, internet marketing, web design and strategic HR. Look for his sessions at the Ohio Hospital Association Annual Meeting, CPAmerica International Marketing Conference, the Society for Human Resource Management (SHRM) Annual Meeting and the National Association of Government Webmasters (NAGW) Annual Conference.

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Joe joined Delphia Consulting as Chief Technology Officer in 2002. As CTO, Joe is responsible for using technology to provide better products and services to clients and determining how technology will be used to implement the business strategy.

Prior to joining Delphia Consulting, Joe worked in the software design and development field for 16 years. Most recently Joe worked at CSG Systems and Lucent Technologies as a Technical Manager, where he was responsible for designing the user experience for billing and customer care web applications and managing a cross location, multi-disciplinary team of human factors engineers, user interface designers, technical writers, prototypers, and visual designers.

Joe's career path has also seen him managing projects through the software development lifecycle while promoting usability engineering best practices, including user centered design and scenario-based design methodologies. While a Distinguished Member of Technical Staff (DMTS) at Bell Laboratories, Joe designed and documented two web user interface look and feel standards used by 43 software products, including internationally deployed operations systems. Joe's efforts have focused on understanding users' needs to design solutions that are efficient, intuitive, and aesthetically pleasing while being easy to use.

Joe is a recognized leader in e-government initiatives. He consults nationally to help city governments deal with the challenges and opportunities of connecting with their constituents through their websites. In addition, Joe is a sought after speaker and author. He regularly contributes articles to CPA Practice Management Forum and Partner Channel magazines. Joe's recent speaking engagements include Microsoft Convergence, Association for Accounting Marketing, Society for Human Resource Management, National Association of Government Webmaster and LexisNexis.

Joe has a strong interest in community service. He serves on the volunteer board of Human Resources Association of Central Ohio (HRACO), a large not-for-profit association dedicated to promoting excellence in human resources. Additionally, Joe served as Chair of AIDSWalk Central Ohio for three years (2000-2002) and President of the Columbus Council of AT&T Pioneers. Joe is the Chairperson of the Sage Leadership Academy Alumni Association ZSLAAA). Joe is a member of the Society for Human Resource Management (SHRM), Human Factors and Ergonomics Society, and is a Brother of Alpha Phi Omega (a national co-ed service fraternity).

  • 10 Ways to Use the Web to Attract and Retain Clients - Every company has a website and most of those sites are "online brochures." Joe Rotella, SPHR will share ten ways you can boost the effectiveness of your site to attract and retain clients. Think of the positive impact on your bottom line. Implementing these techniques will improve your ranking in search engines and leverage your site to help bridge the gap between marketing and sales - building relationships with your prospects and clients.

  • Attracting and Retaining Talent across the Generations - An aging talent pool combined with a diminishing pipeline is forcing professional service firms to re-think how they attract and retain top performers. Marketing must understand the differences and similarities of the generations and collaborate with HR to build a talent strategy. Learn about each generation's key characteristics, what they value and look for at work. Discover the marketing tools and techniques to attract and engage everyone along the generational spectrum.

  • Technology Meets HR: Selecting and Justifying the Right Solution - The right technology-and right use of that technology-can help free the HR professional from administrivia, so they can focus on their organization's strategic goals. Discover a seven step framework for selecting the right technical solution. Then learn how to justify the investment to decision makers by writing an effective business case.

  • 10 Ways to Jazz Your Website: Learn from - Generate leads, create a buzz, attract and retain top talent, and keep your clients engaged through your website using design concepts from This newly launched tourism site showcases Chicago as a world-class destination-positioning it as one of the top cities in the world. The site offers a rich, interactive and personal experience-the same keys that will boost the effectiveness of your online presence. Joe Rotella, SPHR, Creative Director for, will share strategic elements to enhance your website.

  • The Buzz about Social Media and Web 2.0 - Social Media Strategies and Metrics - Are you LinkedIn? Do you have a place on MySpace? Have you broadcast yourself on YouTube? Web 2.0 is a paradigm shift in how the Internet is used. Social networking is part of an overall marketing strategy. Learn about measuring successful social networking campaigns. Discover effective web governance guidelines for incorporating social media into overall marketing plans. Take a look at the metrics of social marketing.

  • Is Your Website Working for You? 10 Ways to Measure Your Website ROI - Use your site to enhance your over all marketing program. Generate leads and target marketing to new clients through your site. Attract new talent through a robust recruiting site. All these are great ideas, but how do you measure the success of your website? Discover indicators of an effective web presence. Learn how to measure the ROI for your website.

  • Twitter, LinkedIn, and Facebook ? Oh My! - Social media and Web 2.0 can be an overwhelming, but necessary evil when communicating with Web-savvy consumers. See how businesses are using social media. Learn how to utilize these technologies in an efficient, cost-effective manner to market new service lines, build consumer trust, and attract talented employees.

  • Website Checkup: How Healthy Is Your Site - Explore the elements of an effective web presence. Discover best practices for business websites - what are the current trends, what works, what doesn't. Find out about the Web 2.0 buzz and if integration is appropriate for your site. Understand the benefits of the 5Ds process before tackling a web redesign project.

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