
Colorado
$15,001 - $20,000
Speaker fee falls within this range. For exact fee, please contact us.
Mark is the president of Sanborn & Associates, Inc., an idea lab for leadership development and turning the ordinary into the extraordinary. GlobalGurus.org lists Mark as the #5 leadership expert in the world.
Mark has given over 2,600 presentations in every state and 14 countries. He has authored eight books and more than two dozen videos and audio training programs. His programs are taught by Crestcom International in 90 countries and is the Leadership Expert in Residence at High Point University.
Mark’s book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary is an international bestseller and was on the New York Times, Business Week and Wall Street Journal bestseller lists. His other books include You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference; The Encore Effect: How to Achieve Remarkable Performance in Anything You Do; Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between; Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results and The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be and his newest The Intention Imperative: 3 Essential Changes That Will Make You a Successful Leader Today.
Mark is a member of the Speaker Hall of Fame and is a past president of the National Speakers Association.
Mark’s list of clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.
“We each know how good we have become,” Mark says, “but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential.” Mark Sanborn challenges his audiences with this message and provides insights for extraordinary living.
He lives in Highlands Ranch, Colorado with his wife Darla and sons Hunter and Jackson.
The Intention Imperative: Three Essentials That Will Make You a Successful Leader Today
Nobody ever got to the top of Mount Everest accidentally. Summiting the highest peak in the world takes clarity and intention AND so does leading successfully. Intentional Leadership = clarity (knowing clearly where you want to go) + intentionality (taking consistent action to get there). Clarity without consistent action is daydreaming. Consistent action without clarity is wasted time and effort.
Just as the tools of successful mountaineering have changed and improved over time, so have the requirements of intentional leadership. Based on 33 years of working with organizations globally, teaching leaders and observing powerful shifts, Mark has identified three essential areas of focus for leaders in the world:
- Inspiration: motivation to the power of purpose
- Culture: creating an engine that sustains vision and values while achieving desired results
- Emotion: designing and delivering positive emotions for customers and employees
In this program, Mark explains how five very different businesses use clarity of purpose and consistent action to flourish in their given fields. He shows how they have harnessed and successfully employed the three essentials in their practices and how it is possible to improve your own business dramatically by learning from these real-world examples. The Intention Imperative is a practical, proven and engaging presentation based on the latest and best of Mark’s thinking.
Up, Down, or Sideways: How to Succeed When Times are Good, Bad, or In Between
Discover practical ways to prepare for and deal with change – good, bad or otherwise – by focusing on the mindsets and methods that never change.
Predicting the future is easy; predicting it correctly is very hard. Since we can’t be certain of what the future holds, what should we always be doing to ensure our success regardless of what happens?
Originally created to help audiences through the aftermath of the economic downturn of 2008, this presentation contains strategies and tips extremely relevant to the COVID-19 crisis and any other extreme situations.
This Program:
- Examines the mindsets and methods that enable us to succeed come what may
- Teaches a practical way of preparing for and dealing with change
- Helps listeners to focus on those things that should never change
- Shows the audience how to make the most of up, down, and sideways situations
- Improves company morale and inspires teams to push through challenging times
- Advises what to do when coming out of a crisis.
The Potential Principle: A Proven System for Closing the Gap Between How Good You Are And How Good You Could Be
How do you keep getting better when you’re already the best? Or what happens when complacency, outdated thinking or weariness stunts performance? What do you do when growth stalls, or when your team is working below its true potential?
THE ANSWER: You’ve got to pursue your true potential.
Today’s top performers and top companies often experience a crisis once they’ve moved into the number one spot. It is easy to become complacent and rest on past accomplishments while competitors are biting at your heels.
When you’re Number One, there is nobody to emulate. You either keep increasing your lead or run the risk of being overtaken by Numbers Two through Five.
Mark Sanborn has worked with many of America’s best companies. That’s because he has the ability to motivate and teach simple, proven and highly effective ways of thinking and doing that keep individuals and organizations moving forward and gaining new ground.
Not only has he learned from working with the best-some 2600 clients-but he’s learned what doesn’t work, too, and he can help you change your thinking and supercharge your performance.
Here’s what Mark teaches:
- Why top performers must go beyond simply “achieving the goals” or “making your numbers”
- Why “taking action” isn’t enough (and what really is)
- How to become laser-focused each day and do those things that produce the biggest results (learn the specifics, not the generalities)
- Two statements anyone can use that absolutely define collaboration and teamwork – Six things you absolutely control
- What is far more important than the ability to change
- A form of discontent that achievers use to continually improve
If you’re having a meeting of top performers, organizational leaders or anyone who needs a boost to supercharge their outlook and performance, talk to us about how Mark can help.
The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
Personalize the message of Mark’s bestselling book, The Fred Factor, for your audience. This highly motivational presentation explains how you can become a Fred … providing you the means to reinvent your business and life through self-mastery, vision, empowerment, and service. This program is a powerful way to get everyone from frontline employees to upper management focused on the importance of self-responsibility and creating value for those with whom we work and live with. It goes beyond the workplace to show viewers how to enrich their personal lives as well.
The Mission: Be a Fred … continually create new value for those you live and work with through dedication, passion and creativity.
Like the real Fred (yes, he does exist), The Fred Factor is an extraordinary presentation, particularly when tailored to fit your organization. Contact us for more information on bringing The Fred Factor to you.
The Fred Factor Presentation Topics:
Lead Like Fred – Is your leadership ordinary or extraordinary? Have you considered what makes the difference? The proof is in the results you get from the people you lead. Ordinary leadership = ordinary results. Extraordinary leadership = extraordinary results.
Mark Sanborn, shows you how the Fred Factor philosophy affects your leadership skill and the results you achieve. He’s presented “Lead Like Fred” to hundreds of audiences across the U.S. The insights are tailored specifically to leadership and easy to understand and apply.
If you think The Fred Factor is just about customer service, think again. The principles will help you turn the ordinary into the extraordinary.
Sell like Fred – Who is Fred? And what is The Fred Factor? Mark Sanborn, a former sales and marketing executive, can show you and your tell how to become extraordinary sales professionals and gain a competitive advantage in today’s hotly competitive sales environment.
Mark has addressed hundreds of national sales meetings and can bring his expertise to your next meeting. Tailored specifically to sales professionals, “Sell Like Fred” teaches how to truly become a partner rather than just a vendor, create value without necessarily spending money to do it, outthink your competition and reinvent both yourself and your sales process. Mark’s high energy and entertaining approach to education makes “Sell Like Fred” the perfect keynote for your sales team.
You Don't Need a Title to Be a Leader Presentation: How Anyone, Anywhere, Can Make a Positive Difference
In his work with corporate America, Mark Sanborn has found that too many definitions of leadership are focused on the outer manifestation of leadership: the title, position on the org chart, and corner office space. These perquisites of appointed leadership may have little to do with the actual ability of the individual who enjoys them to lead. Sanborn has found that the more telling characteristic of true leaders is their power with people as opposed to the positional power they may enjoy over people.
As one of our leading thinkers, authors and speakers on leadership, Mark has focused on the true heart of leadership; What he refers to as little ‘l’ leadership. This-genuine leadership-is not conferred by title or location in the executive suite. It is leadership demonstrated through our everyday actions and the way we influence the lives of those around us.
Mark was inspired to write You Don’t Need a Title to Be a Leader: How Anyone, Anywhere, Can Make a Positive Difference by his encounters with the genuine, often untitled, leaders that make such a significant and positive difference at every level of our organizations.
In Mark’s keynote presentation of the same name you’ll gain valuable insights on how to develop your own leadership ability and the leadership potential of your employees. He’ll show you how to identify and develop the characteristics that define genuine leadership.
As a master storyteller, Mark has an unparalleled ability to communicate fundamental business and leadership truths through simple stories, anecdotes and humor. You Don’t Need a Title to Be a Leader is a message that will resonate with those who aspire to make a positive difference – regardless of title or position.
Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results
Fred is back! The Fred Factor has sold nearly 2 million copies. In Fred 2.0, Mark Sanborn brings new stories, illustrations and insights that you and your organization can use to create more customer loyalty, innovative products, services and experiences, and to deliver the kind of profitable results that are so elusive to many.
Mark goes deeper into the philosophy and practices of the extraordinary. Drawing from his work with top leaders and organizations, he engages listeners with the why, what and how of taking any job, product or service up a notch. He teaches how to replace money with imagination, build and keep better relationships, and rejuvenate purpose and passion to have more fun and greater success at work.
Mark designs every presentation around the client’s needs, but Fred 2.0 typically covers:
- Fredville, USA: How Fort Collins, Colorado used The Fred Factor community wide to increase business for local merchants.
- Why Fred isn’t always in the customer service department: how to spread the spirit of Fred throughout your organization.
- The only thing better than a committed individual is a team of committed individuals: how to create a team of Freds.
- What to do when you’re “Head Fred”: how to be a leader of extraordinary performers.
- How to harness and use creativity and commitment to get great people and great results.
- Elevating experiences: how to use value strategies to create superior experiences for customers and clients.
- Why extraordinary matters: the primary benefits you’ll get from pursuing extraordinary.
The Fred Factor was an undergraduate degree in turning ordinary into extraordinary. Fred 2.0 is a graduate degree for those who want to make themselves and their organization even better.
Request Availability for Mark Sanborn
The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be
MARK SANBORN, CSP, CPAE

Colorado
$15,001 - $20,000
Speaker fee falls within this range. For exact fee, please contact us.
Read More
The Intention Imperative: Three Essentials That Will Make You a Successful Leader Today
Up, Down, or Sideways: How to Succeed When Times are Good, Bad, or In Between
The Potential Principle: A Proven System for Closing the Gap Between How Good You Are And How Good You Could Be
The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
The Fred Factor Presentation Topics:
Lead Like Fred: Ordinary leadership = ordinary results. Extraordinary leadership = extraordinary results. Mark shows you how the Fred Factor philosophy affects your leadership skill and the results you achieve.
Sell like Fred: Who is Fred? and what is The Fred Factor? Mark shows how to become an extraordinary sales professional and gain a competitive advantage in today's hotly competitive sales environment.
You Don't Need a Title to Be a Leader Presentation: How Anyone, Anywhere, Can Make a Positive Difference
Sanborn has found that the more telling characteristic of true leaders is their power with people as opposed to the positional power they may enjoy over people. You’ll gain valuable insights on how to develop your own leadership ability and the leadership potential of your employees. He’ll show you how to identify and develop the characteristics that define genuine leadership.
Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results
Mark Sanborn brings new stories, illustrations and insights that you and your organization can use to create more customer loyalty, innovative products, services and experiences, and to deliver the kind of profitable results that are so elusive to many. Drawing from his work with top leaders and organizations, he engages listeners with the why, what and how of taking any job, product or service up a notch.