SARA FRASCA
Innovation and Business Growth Expert
KEYNOTE VIDEOS
KEYNOTE FEE:

$10,001 - $15,000

Keynote fee falls within this range. For exact fee, please contact us.
TRAVELS FROM:

Florida

Request Availability for Sara Frasca

"Sara is nothing short of FABULOUS! Her energy is infectious. The content was well put together and very engaging."

Vice President of Marketing Strategy and Production

"Sara is a great storyteller and wonderful speaker! We have already started to use the learnings she shared with us in our daily work!"

Senior Strategist, Marketing & Communications

"Sara had great energy! It was a fun and engaging experience that taught me new ways to approach thinking outside the box."

Manager, Capability & Enablement Team

"Sara did an AMAZING job! She has a real gift for public speaking, engaging the audience, and inspiring a room. I truly hope we will be able to bring her back for additional trainings in the future!"

Senior Manager, Marketing
ABOUT SARA FRASCA

With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation and business growth expert.  Honing her skills at senior leadership roles in both Corporate America and the world of startups, Sara now serves as Chief Marketing Officer for FIREPROOF, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth. Sara is the go-to resource for leaders seeking competitive advantage and sustainable success by harnessing alignment, marketing and data.

Prior to FIREPROOF, Sara spent 13 years at General Mills in multiple leadership roles.  She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands.  Sara is the founder and proud owner of Trasca & Co. Eatery, and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.

Global innovation expert.  Proven senior leader.  Award-winning entrepreneur. 

SARA FRASCA PROGRAMS & TOPICS

HARNESSING INNOVATION: TURNING RAW IDEAS INTO POWERFUL RESULTS

Sara Frasca has seen thousands of companies loaded with creative buzz and big ideas. How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results.

You’ll learn to:

  • Use specific techniques to harness your most powerful ideas
  • Apply creativity on a daily basis across all business activities and roles
  • Break free from the three biggest blockers of creativity
  • Apply best practices from the world’s most innovative companies
  • Avoid the five biggest creativity killers
  • Master the three most powerful brainstorming techniques that you’ve never even heard of
  • Build a culture that celebrates fresh thinking and embraces new ideas

HACKING INNOVATION: THE NEW GROWTH MODEL FROM THE SINISTER WORLD OF HACKERS

With intense competitive pressures and mind-numbing speed, leaders seek fresh approaches for growth and innovation. As old methods become commoditized, new creative problem-solving techniques are needed more than ever. Drawing inspiration from the unlikely world of hackers, Sara Frasca has discovered a new and powerful model for leadership and organizational success. The underworld of cybercriminals contains some of the most creative people on the planet, despite their illicit motives. In this thrilling and provocative talk, Frasca takes the audience on a mind-opening journey, showing how hacking techniques can be deployed to drive legitimate business outcomes. Learning how hackers would solve your most pressing challenges using unorthodox approaches will give you a new framework for creative problem solving, growth, and innovation. You’ll learn:

  • Specific tools and techniques from the Five Core Mindsets and Ten Primary Tactics of Hackers
  • Fresh approaches to complex problem solving
  • How a hacker would approach your work if he or she had your job
  • Why unorthodox moves can lead to the best business outcomes
  • How to protect yourself and your company from innovation hackers of all sizes and types

THE GRAVITY-DEFYING LEADER: INNOVATIVE APPROACHES TO HYPER-GROWTH LEADERSHIP

With disruptive forces assaulting businesses from every direction, creativity has been labeled the single-most important business attribute. To succeed, leaders must be focused on creating a resilient culture where everyone’s engaged; a torrent of fresh, creative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Sara Frasca weighs in with a fresh perspective on this critical leadership challenge. Frasca shows leaders how to employ her simple but effective framework to ramp up the creativity and identify/launch ideas that will break through and defy gravity. This presentation will help leaders:

  • Challenge assumptions and conventional wisdom
  • Build courage to foster responsible risk-taking
  • Authentically express your own creativity and tap into the hidden creativity of your team members
  • Develop “everyday creativity” to attack business problems of all sizes
  • Deploy creativity beyond R&D to reimagine processes, drive efficiency, and improve operations
  • Uncover fresh approaches for reinvention and growth

ENTREPRENEURIAL FIRE: THINK AND ACT LIKE A STARTUP (EVEN IF YOU'RE NOT)

Entrepreneurs look at the world differently. We celebrate them for their bold vision and courage – they drive game-changing innovation that creates enormous economic success while making a profound impact on the world. What is it about the entrepreneurial mindset that helps these mavericks seize opportunities that others miss? Frasca shows leaders and organizations how to embrace the creativity, grit, and vision of a startup and then channel this approach to drive growth, innovation, efficiency, and customer delight. Sara Frasca decodes the entrepreneurial DNA to help leaders of any size company in any industry or profession:

  • Understand how an entrepreneur would attack their organization with the specific goal of dislodging it
  • Reimagine their role through the lens of an entrepreneur
  • Harness the ferocity of entrepreneurial thinking

Request Availability for Sara Frasca

SARA FRASCA
Innovation and Business Growth Expert
Sara Frasca
TRAVELS FROM:

Florida
KEYNOTE FEE:

$10,001 - $15,000

Keynote fee falls within this range. For exact fee, please contact us.
KEYNOTE VIDEOS
"Sara is nothing short of FABULOUS! Her energy is infectious. The content was well put together and very engaging."
Vice President of Marketing Strategy and Production

BancorpSouth

"Sara is a great storyteller and wonderful speaker! We have already started to use the learnings she shared with us in our daily work!"
Senior Strategist, Marketing & Communications

The Hartford

"Sara had great energy! It was a fun and engaging experience that taught me new ways to approach thinking outside the box."
Manager, Capability & Enablement Team

J.M. Smuckers

"Sara did an AMAZING job! She has a real gift for public speaking, engaging the audience, and inspiring a room. I truly hope we will be able to bring her back for additional trainings in the future!"
Senior Manager, Marketing

Sephora

ABOUT SARA FRASCA

With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation and business growth expert.  Honing her skills at senior leadership roles in both Corporate America and the world of startups, Sara now serves as Chief Marketing Officer for FIREPROOF, a global business coaching firm. She helps leading organizations cultivate human imagination, build a culture of accountability, and solve complex problems to drive business growth. Sara is the go-to resource for leaders seeking competitive advantage and sustainable success by harnessing alignment, marketing and data.

Prior to FIREPROOF, Sara spent 13 years at General Mills in multiple leadership roles.  She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands.  Sara is the founder and proud owner of Trasca & Co. Eatery, and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.

Global innovation expert.  Proven senior leader.  Award-winning entrepreneur. 

Read More

While other high school students were practicing for their driver’s license, Nicole was accumulating flight time. She was sixteen years old when she took her first solo flight and from that point on there was no stopping her. While in high school, she joined the Civil Air Patrol and participated in Air Force Junior ROTC. Nicole’s professional story began when she earned her commission from the United States Air Force Academy in 1996. Following graduation, she attended Undergraduate Pilot Training (UPT) at Columbus AFB, MS and began her career as a pilot. Competitively selected to fly combat aircraft, she was among the first group of women to fly modern fighter aircraft. As a career pilot, she served in combat as an F-15E Flight Commander, Evaluator, Instructor Pilot and Flight Lead. Over her 21-year career, Nicole achieved the rating of Command Pilot with over 2,300 flight hours in six different Air Force aircraft. She was also selected to fly as Thunderbird #3 with the USAF Air Demonstration Squadron – the first woman to fly on any Department of Defense military jet demonstration squadron. Colonel Malachowski has served as a mission ready fighter pilot in three operational F-15E fighter squadrons and has flown over 188 combat hours, including her proudest moment as a fighter pilot: leading the first fighter formation to provide security for Iraq’s historic democratic elections in 2005.

On the ground, Nicole was a White House Fellow, class of 2008-2009, where she served on the Presidential Transition Support Team (PTST) while assigned to the U.S. General Services Administration. The White House Fellows Foundation and Association awarded Nicole the 2019 IMPACT Award for demonstrating both remarkable achievement and transformational contributions in her field, as well as a sustained commitment to the White House Fellows program. Nicole also served two high-level staff assignments at the Pentagon – one in the Office of the Secretary of Defense (OSD P&R) as well as the Secretary of the Air Force Office of International Affairs (SAF/IA). She also served as the Executive Director of the White House’s national ‘Joining Forces’ initiative where she directly advised former First Lady Michelle Obama and Dr. Jill Biden on all topics relating to service members, veterans, and military families to include employment, education, mental health, veterans’ homelessness and more.

Nicole’s operational F-15E assignments include two tours of duty at RAF Lakenheath, United Kingdom as well as one operational assignment to Seymour Johnson AFB, NC. She has also served alongside the United States Army 2nd Infantry Division, Camp Red Cloud, Republic of Korea, as an Air Liaison Officer. During her second assignment to Seymour Johnson AFB, NC, she had the honor of commanding the 333rd Fighter Squadron, leading an elite cadre of F-15E Instructors in the training of the next generation of combat aviators. Further, she was responsible for resources totaling over $1.1B and the execution of a $119M annual flying hour program.

Nicole earned a Master of Arts, with honors, in National Security Policy from American Military University and a second Master of Arts, with highest distinction, in National Security and Strategic Studies from the U.S. Naval War College. While there, she earned the Admiral Stephen B. Luce Award as the class honor graduate, the first Air Force officer in the history of the Naval War College to do so. Nicole has been recognized with several honors for her consistent contributions to community service. As Nicole continues to recover from her neurological tick-borne illness, she embraces any opportunity to educate others about her medical journey and gains energy from educating others about this growing epidemic. She is on the Board of Directors at the LivLyme Foundation and is a Patient Advisory Board Member of The Dean Center for Tick Borne Illness.

Colonel Nicole Malachowski, USAF (Ret.) was born in Santa Maria, CA and graduated high school in Las Vegas, NV. She and her husband Paul have twin children; son Garrick and daughter Norah. Paul is a retired Air Force Lieutenant Colonel and former F-15E Evaluator Weapons Systems Officer.

SARA FRASCA PROGRAMS & TOPICS
HARNESSING INNOVATION: TURNING RAW IDEAS INTO POWERFUL RESULTS
Sara Frasca has seen thousands of companies loaded with creative buzz and big ideas. How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results.
HACKING INNOVATION: THE NEW GROWTH MODEL FROM THE SINISTER WORLD OF HACKERS
With intense competitive pressures and mind-numbing speed, leaders seek fresh approaches for growth and innovation. As old methods become commoditized, new creative problem-solving techniques are needed more than ever. Drawing inspiration from the unlikely world of hackers, Sara Frasca has discovered a new and powerful model for leadership and organizational success. The underworld of cybercriminals contains some of the most creative people on the planet, despite their illicit motives. In this thrilling and provocative talk, Frasca takes the audience on a mind-opening journey, showing how hacking techniques can be deployed to drive legitimate business outcomes. Learning how hackers would solve your most pressing challenges using unorthodox approaches will give you a new framework for creative problem solving, growth, and innovation.
THE GRAVITY-DEFYING LEADER: INNOVATIVE APPROACHES TO HYPER-GROWTH LEADERSHIP
With disruptive forces assaulting businesses from every direction, creativity has been labeled the single-most important business attribute. To succeed, leaders must be focused on creating a resilient culture where everyone’s engaged; a torrent of fresh, creative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Sara Frasca weighs in with a fresh perspective on this critical leadership challenge. Frasca shows leaders how to employ her simple but effective framework to ramp up the creativity and identify/launch ideas that will break through and defy gravity.
ENTREPRENEURIAL FIRE: THINK AND ACT LIKE A STARTUP (EVEN IF YOU'RE NOT)
Entrepreneurs look at the world differently. We celebrate them for their bold vision and courage – they drive game-changing innovation that creates enormous economic success while making a profound impact on the world. What is it about the entrepreneurial mindset that helps these mavericks seize opportunities that others miss? Frasca shows leaders and organizations how to embrace the creativity, grit, and vision of a startup and then channel this approach to drive growth, innovation, efficiency, and customer delight. Sara Frasca decodes the entrepreneurial DNA to help leaders of any size company in any industry or profession.

Request Availability for Sara Frasca