David Dam is the founder and CEO of ALTERRAIN, an industry leader in sales assessments, sales force evaluations, online sales development and customized monthly implementation plans specific to the agriculture industry.

David grew up on a farm and also owns one, so he has a deep understanding of what farming communities need to succeed.  He has spent countless hours in a tractor seat, working the land, and endless hours in a pickup seat calling on farmers. He is highly skilled at developing strong reseller networks, creating differentiated sales and marketing programs, and had a leading role in the growth of one of the largest family-owned seed businesses in the world. In other words, David has sat in the seats of his customers.

In the early 2000s, for close to a decade, David served as the Head of Sales for Golden Harvest Seeds, a company with roots dating back to the mid-1800s. His leadership and tenacity led the company to the largest new-customer base, dealer network and highest-customer-retention level it had ever seen, resulting in the greatest sales growth in history of the company.

With over 30 years of experience in all facets of sales development; including consulting, coaching, recruiting, systems, processes, and metrics, David has established himself as a distinguished expert in his field. He has been the focal point of a number of publications, most notably, a feature story in the Wall Street Journal.  

David, along with his business partner and wife, Michelle, make a power team that specialize in candidate assessments, sales force analysis, and sales force development strategies based on building repeatable processes that lead to predictable results.

David Dam is the founder and CEO of ALTERRAIN, an industry leader in sales assessments, sales force evaluations, online sales development and customized monthly implementation plans specific to the agriculture industry.

David grew up on a farm and also owns one, so he has a deep understanding of what farming communities need to succeed.  He has spent countless hours in a tractor seat, working the land, and endless hours in a pickup seat calling on farmers. He is highly skilled at developing strong reseller networks, creating differentiated sales and marketing programs, and had a leading role in the growth of one of the largest family-owned seed businesses in the world. In other words, David has sat in the seats of his customers.

In the early 2000s, for close to a decade, David served as the Head of Sales for Golden Harvest Seeds, a company with roots dating back to the mid-1800s. His leadership and tenacity led the company to the largest new-customer base, dealer network and highest-customer-retention level it had ever seen, resulting in the greatest sales growth in history of the company.

With over 30 years of experience in all facets of sales development; including consulting, coaching, recruiting, systems, processes, and metrics, David has established himself as a distinguished expert in his field. He has been the focal point of a number of publications, most notably, a feature story in the Wall Street Journal.  

David, along with his business partner and wife, Michelle, make a power team that specialize in candidate assessments, sales force analysis, and sales force development strategies based on building repeatable processes that lead to predictable results.