$30,001 - $40,000
Keynote fee falls within this range. For exact fee, please contact us.
Utah
Request Availability for James Lawrence
James Lawrence, famously known as “The Iron Cowboy,” is an embodiment of unrivaled perseverance and mental fortitude. His compelling narrative revolves around conquering physical and psychological barriers, inspiring millions with his astonishing accomplishments.
Embarking on a transformative journey, James shattered the boundaries of possibility in 2012 by completing an unprecedented 30 Ironman-distance triathlons within a single year. This audacious feat, pushing his body through 2.4-mile swims, 112-mile bike rides, and 26.2-mile runs, earned him an esteemed place in the Guinness Book of World Records.
In 2015, James embarked on a voyage known as “The 50-50-50,” a testament to his unwavering determination. Over 50 consecutive days, he tackled 50 Ironman-distance triathlons across 50 diverse states. Beyond the physical challenge, this endeavor was driven by a noble cause: combating childhood obesity. His journey was captured in the acclaimed documentary Iron Cowboy | The Story of the 50.50.50.
However, James’s pursuit of the extraordinary did not cease there. In 2021, he defied all conceivable limits by achieving The CONQUER 100, an awe-inspiring feat involving the completion of 100 Ironman-distance triathlons across as many consecutive days. This astounding accomplishment encompassed a staggering total of 14,060 miles. Through this monumental endeavor, he sought to raise awareness and resources to combat the dire issue of sex trafficking. A documentary chronicling The CONQUER 100 was slated for release in December 2022.
Beyond the world of triathlons, James has taken on diverse challenges, including summiting Mount Kilimanjaro on a bicycle, conquering the Fiji Eco-Challenge, prevailing in the Race Across America, mastering the Norseman World Championship, and embarking on a 235-mile run across the expanse of Greece.
However, it is not solely his athletic prowess that defines James. As a captivating keynote speaker, he imparts invaluable insights into mindset, determination, teamwork, and defeating self-doubt. His compelling talks resonate with themes of hope, accountability, and transcending excuses to unlock one’s latent potential.
In the tapestry of his extraordinary journey, James Lawrence has woven a narrative that extends far beyond physical endurance – a testament to the boundless human spirit and the remarkable feats it can accomplish.
Sports Illustrated ranked James in the top 50 fittest freaks. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’.
Redefine Impossible
When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.
Key take-ways from Redefine Impossible:
- Going all in
- Breaking through mental and physical barriers.
- Be uniquely you.
- Belief and conviction on your journey.
- Mind over matter.
- Teamwork > One man’s feat
- Get your priorities straight.
- What’s your why? No goal too big – you just need the right steps.
Breaking Barriers - One Step at a Time
Request Availability for James Lawrence
Iron Cowboy – Redefine Impossible
JAMES LAWRENCE
Utah
$30,001 - $40,000
Keynote fee falls within this range. For exact fee, please contact us.
James Lawrence, famously known as “The Iron Cowboy,” is an embodiment of unrivaled perseverance and mental fortitude. His compelling narrative revolves around conquering physical and psychological barriers, inspiring millions with his astonishing accomplishments.
Embarking on a transformative journey, James shattered the boundaries of possibility in 2012 by completing an unprecedented 30 Ironman-distance triathlons within a single year. This audacious feat, pushing his body through 2.4-mile swims, 112-mile bike rides, and 26.2-mile runs, earned him an esteemed place in the Guinness Book of World Records.
In 2015, James embarked on a voyage known as “The 50-50-50,” a testament to his unwavering determination. Over 50 consecutive days, he tackled 50 Ironman-distance triathlons across 50 diverse states. Beyond the physical challenge, this endeavor was driven by a noble cause: combating childhood obesity. His journey was captured in the acclaimed documentary Iron Cowboy | The Story of the 50.50.50.
However, James’s pursuit of the extraordinary did not cease there. In 2021, he defied all conceivable limits by achieving The CONQUER 100, an awe-inspiring feat involving the completion of 100 Ironman-distance triathlons across as many consecutive days. This astounding accomplishment encompassed a staggering total of 14,060 miles. Through this monumental endeavor, he sought to raise awareness and resources to combat the dire issue of sex trafficking. A documentary chronicling The CONQUER 100 was slated for release in December 2022.
Read More
Beyond the world of triathlons, James has taken on diverse challenges, including summiting Mount Kilimanjaro on a bicycle, conquering the Fiji Eco-Challenge, prevailing in the Race Across America, mastering the Norseman World Championship, and embarking on a 235-mile run across the expanse of Greece.
However, it is not solely his athletic prowess that defines James. As a captivating keynote speaker, he imparts invaluable insights into mindset, determination, teamwork, and defeating self-doubt. His compelling talks resonate with themes of hope, accountability, and transcending excuses to unlock one’s latent potential.
In the tapestry of his extraordinary journey, James Lawrence has woven a narrative that extends far beyond physical endurance – a testament to the boundless human spirit and the remarkable feats it can accomplish.
Sports Illustrated ranked James in the top 50 fittest freaks. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’.
Redefine Impossible
Breaking Barriers - One Step at a Time
Request Availability for James Lawrence
