KEN SCHMIDT
Legendary Former Director of Communications at Harley-Davidson Motor Company & Customer Loyalty Expert
KEYNOTE VIDEOS
KEYNOTE FEE:

$15,001 - $20,000

Keynote fee falls within this range. For exact fee, please contact us.
TRAVELS FROM:

Washington DC

Request Availability for Ken Schmidt

VIRTUAL FEE:

$15,000

"Your keynote was very well received. Lots of enthusiasm and discussion generated – exactly what we wanted."

"There were so many good take-aways, participants were talking about it the following day. Thanks for all the advanced prep work you did."

"The place was abuzz after your presentation and people were using your words and quotes during the conference. You did a great job of generating excitement and energy that we could build on. You were very relatable, motivational and a pleasure to talk with."

"Wow, what a great performance you delivered! Our employees commented on how great the entire afternoon was. Thanks again for providing a real life description as to how important brand and the 'why' is to successful companies."

ABOUT KEN SCHMIDT

One of the most in-demand speakers and communications consultants in America, Ken Schmidt has lived a life that most can only dream about. He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.

The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, Schmidt was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward. Schmidt became director of Harley-Davidson’s corporate and financial communications and served as its primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business media to share his insights on non-traditional communications, customer attraction, and brand-building.

Now, Schmidt is a frequent speaker to business groups and academic communities throughout the world. Few speakers generate more positive word-of-mouth and referrals. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” he said. Whether he’s talking about how to leverage basic needs to improve competitiveness, build an entirely new corporate culture, or reach out to new customers in completely untraditional ways, Schmidt never follows a predictable course. “Whether I’m talking about how perfectly average people can do extraordinary things or how to build an entirely new corporate culture, rekindle relationships with customers, or reach out to new ones in completely untraditional ways, I’m teaching people to throw conventional approaches out the window. I see opening hearts and minds as my life’s work.”

Today, Schmidt shares his expertise with many of America’s leading brands but happily states that he is “semi-retired,” which allows him to pursue his other passions. He calls working with the grandson of one of Harley-Davidson’s founders to create 100 Years of Harley-Davidson, the best-selling motor sports book of all time, one of the greatest highs in his life. After all he has accomplished his philosophy of life and business hasn’t changed: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”

Read More

While other high school students were practicing for their driver’s license, Nicole was accumulating flight time. She was sixteen years old when she took her first solo flight and from that point on there was no stopping her. While in high school, she joined the Civil Air Patrol and participated in Air Force Junior ROTC. Nicole’s professional story began when she earned her commission from the United States Air Force Academy in 1996. Following graduation, she attended Undergraduate Pilot Training (UPT) at Columbus AFB, MS and began her career as a pilot. Competitively selected to fly combat aircraft, she was among the first group of women to fly modern fighter aircraft. As a career pilot, she served in combat as an F-15E Flight Commander, Evaluator, Instructor Pilot and Flight Lead. Over her 21-year career, Nicole achieved the rating of Command Pilot with over 2,300 flight hours in six different Air Force aircraft. She was also selected to fly as Thunderbird #3 with the USAF Air Demonstration Squadron – the first woman to fly on any Department of Defense military jet demonstration squadron. Colonel Malachowski has served as a mission ready fighter pilot in three operational F-15E fighter squadrons and has flown over 188 combat hours, including her proudest moment as a fighter pilot: leading the first fighter formation to provide security for Iraq’s historic democratic elections in 2005.

On the ground, Nicole was a White House Fellow, class of 2008-2009, where she served on the Presidential Transition Support Team (PTST) while assigned to the U.S. General Services Administration. The White House Fellows Foundation and Association awarded Nicole the 2019 IMPACT Award for demonstrating both remarkable achievement and transformational contributions in her field, as well as a sustained commitment to the White House Fellows program. Nicole also served two high-level staff assignments at the Pentagon – one in the Office of the Secretary of Defense (OSD P&R) as well as the Secretary of the Air Force Office of International Affairs (SAF/IA). She also served as the Executive Director of the White House’s national ‘Joining Forces’ initiative where she directly advised former First Lady Michelle Obama and Dr. Jill Biden on all topics relating to service members, veterans, and military families to include employment, education, mental health, veterans’ homelessness and more.

Nicole’s operational F-15E assignments include two tours of duty at RAF Lakenheath, United Kingdom as well as one operational assignment to Seymour Johnson AFB, NC. She has also served alongside the United States Army 2nd Infantry Division, Camp Red Cloud, Republic of Korea, as an Air Liaison Officer. During her second assignment to Seymour Johnson AFB, NC, she had the honor of commanding the 333rd Fighter Squadron, leading an elite cadre of F-15E Instructors in the training of the next generation of combat aviators. Further, she was responsible for resources totaling over $1.1B and the execution of a $119M annual flying hour program.

Nicole earned a Master of Arts, with honors, in National Security Policy from American Military University and a second Master of Arts, with highest distinction, in National Security and Strategic Studies from the U.S. Naval War College. While there, she earned the Admiral Stephen B. Luce Award as the class honor graduate, the first Air Force officer in the history of the Naval War College to do so. Nicole has been recognized with several honors for her consistent contributions to community service. As Nicole continues to recover from her neurological tick-borne illness, she embraces any opportunity to educate others about her medical journey and gains energy from educating others about this growing epidemic. She is on the Board of Directors at the LivLyme Foundation and is a Patient Advisory Board Member of The Dean Center for Tick Borne Illness.

Colonel Nicole Malachowski, USAF (Ret.) was born in Santa Maria, CA and graduated high school in Las Vegas, NV. She and her husband Paul have twin children; son Garrick and daughter Norah. Paul is a retired Air Force Lieutenant Colonel and former F-15E Evaluator Weapons Systems Officer.

KEN SCHMIDT PROGRAMS & TOPICS

MAKE SOME NOISE: OPEN THE THROTTLE & DOMINATE YOUR MARKETPLACE

Ken Schmidt's business keynote speech is a fascinating story of how businesses of any size and scope can—by focusing on understanding and harnessing the most basic drivers of human behavior—improve their competitiveness and avoid margin-killing commoditization in even the most difficult marketing environments. The road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here. Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday, for the people who can put them out of business tomorrow.

THRIVE AMONG THORNS: UNTAPPED GROWTH OPPORTUNITIES FOR FINANCIAL SERVICES

A startling presentation designed specifically for banks, investment firms, credit unions, and insurance companies that is now Schmidt's second-most requested topic. With little differentiation among competitors and media-fueled erosion of trust in financial services providers, it's no wonder potential clients opt to work with "whoever's closest to my house," instead of "whoever can best serve my needs." Or stay away altogether. Where others see futility, Schmidt sees unprecedented opportunities for growth. He'll show you how to change the culture of your financial services business to stand out, create demand in your local markets, fuel client referrals, and take advantage of the look-alike/act-alike competitive environment.

LEADING WINNING TEAMS

As Director of Communications Strategy for Harley-Davidson, Ken Schmidt helped maneuver one of the biggest corporate turnarounds in history. With this talk, he looks at the major role company leadership must play in building a cohesive vision and company culture, as well as energizing employees to see it through. Sharing personal stories of his time at Harley-Davidson—during which time he helped lead a brand in flux through a time of great cultural change—Ken levels with executives and CEOs and raises important questions about the role of leadership in 2017, creating and cultivating behaviors that turn "noise" into profits.

BUILDING TATTOO-WORTHY CUSTOMER RELATIONSHIPS

We’re not wired to be loyal to products or services, no matter how well they perform. We’re only capable of being loyal to people and to well-managed brands that successfully humanize their presence by creating emotional resonance with us. It’s time for your customers to evolve from “folks who buy from us,” into “loyal friends who recommend us without being asked,” which means your relationships with them have to evolve from superficial to meaningfully permanent. Customers come and go. But loyalists, like Harley-Davidson tattoos, become part of you and never leave. Building tattoo-worthy customer relationships isn’t the marketing department’s job; it’s yours. This is how it’s done.

FIERCE LOYALTY: DOMINATING IN A COMMODITIZED MARKET

When customers care more about what they’re paying than who they’re buying from, businesses lower prices to stay in the mix, which breeds commoditization and kills loyalty. While leaders in every industry are focusing inward to improve efficiencies—when they should be focusing outward to improve their competitiveness—the passing lane’s wide open for small players to make a run to the front of the pack. Ken Schmidt can show you how to do that. As a major player in one of the world’s most celebrated turnarounds, he helped transform Harley-Davidson from a laggard in a me-too market into one of the world’s most beloved and dominant competitors. In this hands-on, how-to session, he teaches how to position your business to ensure that it’s memorably different than competitors and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others, even when your prices are higher. This is a natural follow-up to any of Ken’s presentations.

Request Availability for Ken Schmidt

KEN SCHMIDT BOOKS
KEN SCHMIDT
Legendary Former Director of Communications at Harley-Davidson Motor Company & Customer Loyalty Expert
TRAVELS FROM:

Washington DC
KEYNOTE FEE:

$15,001 - $20,000

Keynote fee falls within this range. For exact fee, please contact us.
VIRTUAL FEE:

$15,000
KEYNOTE VIDEOS
"Your keynote was very well received. Lots of enthusiasm and discussion generated – exactly what we wanted."

BOMBADIER COMMERCIAL AIRCRAFT

"There were so many good take-aways, participants were talking about it the following day. Thanks for all the advanced prep work you did."

PACIFIC LIFE INSURANCE COMPANY

"The place was abuzz after your presentation and people were using your words and quotes during the conference. You did a great job of generating excitement and energy that we could build on. You were very relatable, motivational and a pleasure to talk with."

VIEWPOINT CONSTRUCTION SOFTWARE

"Wow, what a great performance you delivered! Our employees commented on how great the entire afternoon was. Thanks again for providing a real life description as to how important brand and the 'why' is to successful companies."

CONCURRENT TECHNOLOGIES CORPORATION

ABOUT KEN SCHMIDT

One of the most in-demand speakers and communications consultants in America, Ken Schmidt has lived a life that most can only dream about. He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands.

The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, Schmidt was asked to work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward. Schmidt became director of Harley-Davidson’s corporate and financial communications and served as its primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business media to share his insights on non-traditional communications, customer attraction, and brand-building.

Read More

Now, Schmidt is a frequent speaker to business groups and academic communities throughout the world. Few speakers generate more positive word-of-mouth and referrals. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” he said. Whether he’s talking about how to leverage basic needs to improve competitiveness, build an entirely new corporate culture, or reach out to new customers in completely untraditional ways, Schmidt never follows a predictable course. “Whether I’m talking about how perfectly average people can do extraordinary things or how to build an entirely new corporate culture, rekindle relationships with customers, or reach out to new ones in completely untraditional ways, I’m teaching people to throw conventional approaches out the window. I see opening hearts and minds as my life’s work.”

Today, Schmidt shares his expertise with many of America’s leading brands but happily states that he is “semi-retired,” which allows him to pursue his other passions. He calls working with the grandson of one of Harley-Davidson’s founders to create 100 Years of Harley-Davidson, the best-selling motor sports book of all time, one of the greatest highs in his life. After all he has accomplished his philosophy of life and business hasn’t changed: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”

KEN SCHMIDT PROGRAMS & TOPICS
MAKE SOME NOISE: OPEN THE THROTTLE & DOMINATE YOUR MARKETPLACE
Ken Schmidt's business keynote speech is a fascinating story of how businesses of any size and scope can—by focusing on understanding and harnessing the most basic drivers of human behavior—improve their competitiveness and avoid margin-killing commoditization in even the most difficult marketing environments. The road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate starts here. Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday, for the people who can put them out of business tomorrow.
THRIVE AMONG THORNS: UNTAPPED GROWTH OPPORTUNITIES FOR FINANCIAL SERVICES
A startling presentation designed specifically for banks, investment firms, credit unions, and insurance companies that is now Schmidt's second-most requested topic. With little differentiation among competitors and media-fueled erosion of trust in financial services providers, it's no wonder potential clients opt to work with "whoever's closest to my house," instead of "whoever can best serve my needs." Or stay away altogether. Where others see futility, Schmidt sees unprecedented opportunities for growth. He'll show you how to change the culture of your financial services business to stand out, create demand in your local markets, fuel client referrals, and take advantage of the look-alike/act-alike competitive environment.
BUILDING A GREAT CORPORATE CULTURE THAT LEADS TO REVENUE
Why does Chick-fil-A always top customer satisfaction surveys even though its employees are paid the same as other fast food chains? According to Ken, it all comes down to expectations set by a solid corporate culture. Here, Ken examines the relationship between revenue and corporate culture.
LEADING WINNING TEAMS
As Director of Communications Strategy for Harley-Davidson, Ken Schmidt helped maneuver one of the biggest corporate turnarounds in history. With this talk, he looks at the major role company leadership must play in building a cohesive vision and company culture, as well as energizing employees to see it through. Sharing personal stories of his time at Harley-Davidson—during which time he helped lead a brand in flux through a time of great cultural change—Ken levels with executives and CEOs and raises important questions about the role of leadership in 2017, creating and cultivating behaviors that turn "noise" into profits.
BUILDING TATTOO-WORTHY CUSTOMER RELATIONSHIPS

We’re not wired to be loyal to products or services, no matter how well they perform. We’re only capable of being loyal to people and to well-managed brands that successfully humanize their presence by creating emotional resonance with us. It’s time for your customers to evolve from “folks who buy from us,” into “loyal friends who recommend us without being asked,” which means your relationships with them have to evolve from superficial to meaningfully permanent. Customers come and go. But loyalists, like Harley-Davidson tattoos, become part of you and never leave. Building tattoo-worthy customer relationships isn’t the marketing department’s job; it’s yours. This is how it’s done.

FIERCE LOYALTY: DOMINATING IN A COMMODITIZED MARKET

When customers care more about what they’re paying than who they’re buying from, businesses lower prices to stay in the mix, which breeds commoditization and kills loyalty. While leaders in every industry are focusing inward to improve efficiencies—when they should be focusing outward to improve their competitiveness—the passing lane’s wide open for small players to make a run to the front of the pack. Ken Schmidt can show you how to do that. As a major player in one of the world’s most celebrated turnarounds, he helped transform Harley-Davidson from a laggard in a me-too market into one of the world’s most beloved and dominant competitors. In this hands-on, how-to session, he teaches how to position your business to ensure that it’s memorably different than competitors and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others, even when your prices are higher. This is a natural follow-up to any of Ken’s presentations.

Request Availability for Ken Schmidt

KEN SCHMIDT BOOKS