In this keynote or workshop, Scott teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life. The most important question we must confront is: “WHY would we get chosen instead of our competition?” In this high-impact keynote, Scott shares distinctive stories from his extensive case studies. He provides the specific action steps that every professional must undertake to stand out and move up. And, he will show you how to avoid commoditization by expanding your innovation.

Scott’s insights on current trends have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech – and execute the strategies. Your outcome will be an audience prepared to drive business growth by creating distinction – personally and professionally. Planning your next meeting, annual conference or association convention? You goal is for an inspired and engaged audience ready to take action with tangible value from the meeting experience. That’s what Scott McKain delivers.

Key Audience Takeaways:

• The ability to avoid the mistakes of commoditization
• Improved results from learning the specific steps to create distinction
• Improved appreciation of the importance of personal responsibility in organizational growth
• Expanded skills and thinking on the important issue of innovation
• Enhanced clarity about goals and organizational direction
• Knowledge of communication approaches that transcend generational differences
• Discovery of the specific steps required to deliver superior experiences for customers

This keynote answers the critical question: What is an iconic organization or leader? And, it will clearly reveal how you can attain, sustain, or regain that status. Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain is significantly more difficult to climb. Add the pervasive presence of social media and the competition for attention is more intense than ever before.

Merely standing out is more challenging than ever. It now has less impact on sustained growth. Today, to become a compelling company, leader, or brand on a positive trajectory, one must attain iconic status. Scott will share fresh stories on iconic professionals and organizations. You’ll learn there are only two factors upon which customers and employees judge your organization. He will reveal unique examples like the millionaire chimney sweep. You’ll learn about the single-store steakhouse in a mid-sized city that has higher revenue than New York City’s famed Tavern on the Green.

What is the outcome of this keynote presentation? You and your organization will be ready to achieve iconic status through sound research and practical wisdom. If you’re planning your next meeting, annual conference or association convention, it’s not enough for your audience to be inspired and engaged. They must leave ready to take action from the tangible value of their ultimate experience. That’s what Scott McKain delivers like no one else.

Key Audience Takeaways:

• The Five Factors of Iconic Performance
• The ONLY two factors upon which customers will judge you
• Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
• Improved results from learning the required steps for Iconic performance
• Expanded appreciation of the importance of personal responsibility in team success
• Advanced skills and thinking on the important issue of improving processes
• Enhanced precision about goals and organizational direction

In this keynote program or workshop, Scott reveals the specific steps to win sales in a hyper-competitive marketplace. Most organizations are selling customers and prospects exactly like their competitors. As Scott McKain’s research reveals, part of the reason is that organizations have not thoroughly educated their sales professionals. Many salespeople have not specifically learned how to emphasize the differences required to make their product or service the superior choice.

Scott relates unique stories from iconic companies and professionals from his portfolio of client case studies. He provides the strategies and tactics required to deliver iconic sales performance. Attendees of this high-impact keynote presentation will learn what it takes to sell distinctively. Scott’s insights on current trends in sales have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech. His vast experience and insight mean that they will execute his sales strategies.

If you’re planning your next sales meeting, conference or convention, you want your audience to depart inspired and engaged. The outcome of this sales-focused keynote from Scott McKain will be an audience that is motivated, focused, and prepared to drive sales growth.

Key Audience Takeaways:

• Sell the differences that make you a preferred choice
• Four strategies to sell uniquely from your competition
• How to transcend transaction and develop loyal relationships for more sales
• The six key disconnections between sales professionals and their customers
• Learn that we are chosen for our uniqueness – not our similarities