SPEAKERS

Reducing Friction Makes You Money – Shep Hyken

Reducing Friction Makes You Money – Shep Hyken

Reducing friction is all about creating an easier experience for the customer. In my book, The Convenience Revolution, I identify six ways to create convenience. The first, reducing friction, is tied to all five other principles.

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Becoming Backable – Josh Linkner

Becoming Backable – Josh Linkner

Getting someone to take a chance on you is one of the most important steps to achieving success in both business and life. Yet mastering the art of persuasion is often overlooked and misunderstood.

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Do You Have a Customer Trim? – Chip Bell

Do You Have a Customer Trim? – Chip Bell

Trim is all about eliminating drag on your customer’s path to getting the outcome they desire. It takes caring enough to have solutions ready to ensure smooth sailing. Make sure you have a trim button on all your customer service processes.

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