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SPEAKERS

Reducing Friction Makes You Money – Shep Hyken

Reducing Friction Makes You Money – Shep Hyken

Reducing friction is all about creating an easier experience for the customer. In my book, The Convenience Revolution, I identify six ways to create convenience. The first, reducing friction, is tied to all five other principles.

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Becoming Backable – Josh Linkner

Becoming Backable – Josh Linkner

Getting someone to take a chance on you is one of the most important steps to achieving success in both business and life. Yet mastering the art of persuasion is often overlooked and misunderstood.

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Do You Have a Customer Trim? – Chip Bell

Do You Have a Customer Trim? – Chip Bell

Trim is all about eliminating drag on your customer’s path to getting the outcome they desire. It takes caring enough to have solutions ready to ensure smooth sailing. Make sure you have a trim button on all your customer service processes.

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Sympathy is Easy – John O’Leary

Sympathy is Easy – John O’Leary

John shares an intimate story about his father that illuminates what empathy means, why it’s important and how it is the key to breaking down barriers. “While on my knees next to my fallen dad last weekend, I thought of a Dennis Lahane quote.”

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Innovation Swapping – Josh Linkner

Innovation Swapping – Josh Linkner

Behind only water, concrete is the second-most used material on our planet. It’s low cost, durable, and beneficial in a variety of construction applications. As our population continues to swell, demand is expected to skyrocket. But there’s a problem.

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