Multi-award-winning PhD professor of marketing and the OG of YouTube travel content Mark Wolters shares his worldly experiences with millions of loyal Wolters World followers every month. With his mischievous sense of fun and bold truths, Mark has made it his mission to share wholesome, honest travel and cultural advice with all who need to hear it. Mark’s witticism has led him to create over 2,000 compelling YouTube episodes since 2009.

Mark is the dynamic travel educator and personality behind Wolters World, one of YouTube’s most trusted travel channels with over 1 million subscribers and hundreds of millions of views. With a passion for cultural connection and practical travel advice, Mark has built a global community around authentic, accessible travel education.

Whether he’s sharing the “Shocks of Visiting” a new country or breaking down the “Do’s and Don’ts” of local etiquette, Mark’s signature style blends humor, honesty, and heartfelt insight from decades of experience traveling to 100+ countries.

Beyond YouTube, Mark is also a business professor at the University of Illinois, bringing a sharp, academic lens to topics like tourism trends, cross-cultural communication, and the economics of travel.

He’s been featured in outlets like Forbes, The New York Times, and USA Today, and is frequently called upon by tourism boards, universities, and global conferences to speak on the evolving landscape of travel and how to navigate it with wisdom and heart.

Multi-award-winning PhD professor of marketing and the OG of YouTube travel content Mark Wolters shares his worldly experiences with millions of loyal Wolters World followers every month. With his mischievous sense of fun and bold truths, Mark has made it his mission to share wholesome, honest travel and cultural advice with all who need to hear it. Mark’s witticism has led him to create over 2,000 compelling YouTube episodes since 2009.

Mark is the dynamic travel educator and personality behind Wolters World, one of YouTube’s most trusted travel channels with over 1 million subscribers and hundreds of millions of views. With a passion for cultural connection and practical travel advice, Mark has built a global community around authentic, accessible travel education.

Whether he’s sharing the “Shocks of Visiting” a new country or breaking down the “Do’s and Don’ts” of local etiquette, Mark’s signature style blends humor, honesty, and heartfelt insight from decades of experience traveling to 100+ countries.

Beyond YouTube, Mark is also a business professor at the University of Illinois, bringing a sharp, academic lens to topics like tourism trends, cross-cultural communication, and the economics of travel.

He’s been featured in outlets like Forbes, The New York Times, and USA Today, and is frequently called upon by tourism boards, universities, and global conferences to speak on the evolving landscape of travel and how to navigate it with wisdom and heart.