CCSB Blog Posts
We Help Meeting Planning Executives THRILL Their Audiences!
Hidden Value of a Speakers Bureau
Most people understand some of the obvious reasons organizations work with a speakers bureau. We provide access, recommendations, knowledge of speakers, insight into an organization’s culture and audience, negotiation assistance and event logistics support.
Keynote Goals: Application vs. Inspiration
Meeting planners still want an engaging speaker who can tell a great story, command a stage and create energy in the room. But it’s becoming less about whether the audience will enjoy the keynote and more about what people will do differently because they heard it.
One Audience, Many Roles – The Challenges of Navigating a Complex Audience
“You need to customize your keynote” is common advice for speakers, but customization starts with something much simpler: Who is actually going to be in the audience? It sounds obvious, but it is one of the most important questions a speaker can ask.
Women Who Lead
This month we are excited to celebrate Women in Leadership, and our September events calendar is filled with incredible women stepping onto stages, leading conversations and pouring into organizations across the country.
Big-Name Impact Without the Big-Name Keynote Fee
What do Martha Stewart, P!NK, the White House, Samuel L. Jackson, and Ted Lasso have in common? Each has a connection to a keynote speaker who can bring a remarkable story, instant credibility, and practical lessons to your next event — without a celebrity-sized budget.
Conversations Every Meeting Planner Should Be Having: The Keynote Is Becoming the Beginning, Not the End
One of the more interesting changes we’ve noticed this year is what happens after the keynote. Keynote speakers, this is a big opportunity for you. Five years ago, many engagements ended when the applause stopped. Today, organizations are increasingly asking speakers to stay involved.
Conversations Every Meeting Planner Should Be Having: Why Does Audio Still Go Wrong?
Recently my family attended a public event that had hired a professional AV company. Unfortunately, nearly everything that could go wrong from an AV standpoint, did.
Microphones produced constant feedback. Music failed to play during performances.
Conversations Every Meeting Planner Should Be Having: Can a Keynote Be Too Customized?
Customization has become the expectation rather than the exception. Today’s audiences are smart. They want to know a speaker has done their homework. They want someone who understands their challenges and can meet them where they are.
Where Are They Speaking Next? An Update on Our 2026 CCSB Showcase Speakers
For many years, our Showcase was known as a true “booking event.” Planners would attend, narrow their list, and many would make speaker decisions within days or weeks. Today’s buying cycle looks much different than it did even ten years ago when I began in this industry.
Are Conference Planners Starting to Design Around “Attendee Fatigue”?
One of the more interesting phrases I’ve heard recently on a conference prep call was, “reducing attendee fatigue.” The owner decided to keep all attendees in one room all day, eliminating the time and travel wasted moving from room to room throughout the event.
How Conference Participants Show Up to Live Events: The Do’s and Don’ts
Walk into any conference ballroom and you’ll notice something pretty quickly. Some people are locked in, others are present but distracted, and some are physically in the room but mentally somewhere else entirely. The difference comes down to how you show up as a conference participant.
Speakers for Nurse’s Week 2026
Nurse’s Week is right around the corner, and some healthcare organizations are still deciding how they want to recognize their teams. Nurses do not just need motivation right now. They need to feel seen, appreciated, and re-energized.
